Posted on 21st of April, 2021
The role of access control in the future of German hospitality
A year ago, the whole world had to change radically in just a few days, moving a large part of our daily lives to the online space. The surge for digital solutions sky-rocketed and development in the tech industry quickly accelerated, creating new ways to help people work efficiently under the new circumstances. Hotels, bars, and restaurants were especially struck by the pandemic and needed to re-evaluate their future. Many businesses started to upgrade their digitalization strategies to increase their chances of a successful recovery. However, with great loss in turnover, new investments can create an even bigger burden for companies.
At the end of last year, the German government released the Bridging Assistance Program, providing liquidity for enterprises to support their economy by helping businesses invest in new technology and staff training. These investments are intended to help companies increase their competitiveness and future viability.
This blog post will give you an overview of the key points you need to know about Digital Now, the investment support for small and medium-sized enterprises (SMEs). In addition, Marc Dreyer, CEO of the Berlin-based company 3RPMS, provided us with his point of view on the future of hospitality and the significance of integrating cloud-based software into the customer experience and workflow. 3RPMS, our KS Connect partner, offers property management software (PMS) that is secure, efficient, and easy to use for hotels of any size to optimize their work processes and oversee ongoing activities.
“What we are seeing is a transformation of business travel habits that will last way beyond the corona crisis. This sector will if at all, take years to recover.” - Marc Dreyer, CEO of 3RPMS
The future of hospitality
As restrictions and lockdowns keep public life at a minimum, companies have to adapt to the changes, but with high financial effort. To help the hospitality sector recover from the coronavirus crisis, Germany supports its economy with immediate financial aid. The grants by Digital Now, part of the Bridging Assistance III program, are intended to help companies realize their plans of digitalizing their business.
Digitalization in hospitality goes beyond covering basic needs such as stable Wi-Fi or online reservations but improving the guest experience and optimizing processes for their employees. These are crucial actions for businesses to take to stay competitive and increase their future viability. According to Marc Dreyer, “The German government has understood the situation and initiated the financial aid to help those companies to cope with the challenges they are currently facing.”
As we experience work mainly through our devices, companies have realized the value of the digital realm. The new way of working will most likely have an impact on niche sectors such as business travel. Recognizing these shifts in the market is essential for companies to adjust to new demands, however, changes like these usually give rise to new trends.
Working from home has replaced the daily commute of millions and most of the population is now spending more time in their residential areas. Many employees miss the social interaction with their co-workers and crave human connection. Local cafés could meet this need by creating an “office away from home”. As people will start to look for new workspaces, coffee shops will become an attractive alternative, creating an opportunity for shops to increase and strengthen their sales when restrictions will ease. The relationship between remote workers and cafés might not be new, but through the integration of specifically designated coworking spaces and technology, cafés could create an additional revenue stream through, for example, a subscription-based model.
Access control in hospitality
As the whole world had to change drastically in just a few days and a large part of our daily tasks moved to the digital realm, the surge for digital solutions sky-rocketed. The sudden shift accelerated development in the tech industry quickly creating new ways to help companies adapt to the new circumstances.
Many businesses integrated new technology to optimize their workflow and improve the guest experience, while simultaneously creating a safer and more efficient environment for their employees and clients. The integration between 3RPMS and SALTO KS is one such example of this. “3RPMS in combination with SALTO KS can be an important puzzle piece in their digitalization strategy as it automates the check-in process completely”. Marc informs us that “unlike other similar systems, we see a very high acceptance rate of guests in daily operations, allowing hotels to reduce their front desk workforce and shift the usual workload away from unproductive administrative tasks towards becoming a host and contact point for guests again.”
“3RPMS® in combination with SALTO KS can be an important puzzle piece in their digitalization strategy as it automates the check-in process completely.” - Marc Dryer, CEO of 3RPMS
Increased competitiveness through cloud-based software
For the most part of 2020, restaurants and hotels remained closed and only reopened briefly during summer. The hospitality industry reported a tremendous loss in turnover and great financial pressure. However, many companies realized that new technology is essential to stay competitive and increase the chances of a successful recovery post-pandemic. At the beginning of 2021, the SME digitization index revealed that “74% of catering and accommodation businesses stated that implementing digital technology had a positive impact on their internal processes. 72% have increased their competitiveness and 68% of businesses were able to achieve a higher level of customer satisfaction ”
As KS Connect partners, the integration between 3RPMS and SALTO KS allows for a fully automated and contactless check-in process that cuts down on administrative tasks and can increase the productivity level of staff members.
“Unlike other similar systems, we see a very high acceptance rate of guests in daily operations, allowing hotels to reduce their front desk workforce” - Marc Dreyer, CEO of 3RPMS
The Financial Aid Package
The financial aid by Digital Now understands itself as a grant that does not need to be paid back. It is available to businesses permanently located in Germany with 3 to 499 employees and a loss of 30% or more in sales during the pandemic. The relief program supports investments of SMEs with subsidies of up to €20.000,- per month with a maximum funding amount of €50.000,- per company. The investment must be used for digitization projects which are categorized into two modules. Module 1: the investment in digital technologies such as cloud applications, hardware, or IT security, and Module 2: the training of employees to build up expertise.
As we move forward into a still uncertain future it is important for companies to think ahead and take advantage of the given opportunities. The tremendous impact of the crisis on the economy is undeniable, however, by creating new ways to serve customers better, optimizing workflows, and embracing technological solutions, businesses can strengthen the chances of a significantly successful recovery post-pandemic.
Applications for Bridging Assistance III must be submitted by August 31st, 2021. The information in this article was retrieved from trustworthy sources which have been credited, however, SALTO KS is not responsible for the accuracy and reliability of the information presented above. Before applying or taking any further steps based on this article, we recommend our readers carefully understand the information on the official website here first. For more information on Digital Now, click here.
Thank you, Marc and the team at 3RPMS for giving our readers insight into the technology integration with SALTO KS and your views on the significance of digitalization in this sector.
If you want to learn more about our KS Connect partners, explore our integration page. To read more about SALTO KS, click here or follow us on Instagram and LinkedIn for the latest product features, team updates and news from the industry.
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